Don’t let your preconceived notions about this industry get in the way of considering this as a business for you to own...

Instead, realize the stereotypes that exist are part
of the reason BLACK DAWG is so successful.

We turn those stereotypes to our advantage as we Wow the customers with our Expert Service and Professionalism. We can’t keep up with demand, so we’re looking for other Business Professionals to help service a broader market. It’s not WHAT we do…it’s HOW we do it! Therein lays the hidden gem. Please – keep an open mind and read on …

Why Own a BLACK DAWG SEALCOAT Franchise?

Huge Market

Take a look around. With very few exceptions, the vast majority of Driveways in Northern Climates are made of asphalt. Parking Lots are virtually all asphalt as well. It is, quite literally, an asphalt jungle out there! Now examine your own Driveway or any commercial Parking Lot. Unless it’s brand new, the asphalt will show hairline cracks, developing cracks and/or larger cracks and maybe some potholes. It's likely lost its deep, black color, too - a sure sign it needs maintenance. All asphalt surfaces eventually need our Service. The harsh reality is this - the moment asphalt is laid it begins to deteriorate. Professional Asphalt Maintenance can more than double the life of existing asphalt through proper Crack Sealing and Sealcoating. With the skyrocketing costs of asphalt raw materials, the need to maintain one’s Driveway or Parking Lot has grown exponentially. Customers are quickly learning maintenance is a wise investment.

Demand for our Services GREW in 2009

While the commercial market softened some in 2009, we saw overall system growth in demand for our Services on the residential side. Customers are staying home more and protecting what they have. We feel the outlook for commercial work will improve markedly as property managers know they can only postpone the call for our maintenance service for only so long before it's too late and they are forced to repave at a cost of ten to thirty times that of our services. Overall, few industries can match the potential for growing your business. Millions upon millions of square feet of asphalt in your Exclusive Territory require our Services. By following our proven Sales and Marketing System you will quickly gain name recognition for excellent service and dominate your market. Your satisfied customers will become repeat customers for life and your best sales force.

Differentiation in the Marketplace

Critical to success with any business is the ability to differentiate from the competition. With our unforgettable logo, neat, uniformed technicians, state-of-the-art equipment and clean trucks, BLACK DAWG stands out from the crowd. Speaking of standing out, here's an unsolicited post from Melissa A. on Olive's Facebook Page "Just had a comment this past week you will want to hear. Someone told me you had brilliant marketing because your signs are so recognizable". Our system works with our customers - the only audience that really counts.

Maintenance is the Place to Be

The Home Services and Maintenance Sectors continue to shine in the current economy. While there are plenty of "exciting" new franchise concepts out there, few can match the potential for repeat business and sustained growth as that found in the asphalt maintenance industry.

Buy a Business - not a Job

Many franchise offerings and business opportunties represent nothing more than a way to buy yourself a job. There's nothing wrong with that, as long as you realize that's what you're getting yourself into. There is a definite need for that model and, in fact, our YELLOW DAWG STRIPING Franchise represents just that. But, the BLACK DAWG business model is designed around your role as Business Owner, not as a Sealcoat Technician. You run the business...your crews do the work. Your focus is to "Work ON your business, not IN it" (with acknowledgements to Michael Garber, Author of The E-Myth). By staying off the Service trucks, you can spend more time focusing on customer service, conducting sales calls and networking within your exclusive territory; all important elements of a successful service organization that often fall by the wayside when the owners try to do everything themselves.

Expanding Brand Network

With the recent launch of YELLOW DAWG STRIPING, our Line Striping Franchise, and the upcoming release of our newest Franchise concept, BLUE DAWG POWER WASH, you may easily add these Services to your own business portfolio or simply enjoy the benefits of broader brand awareness with your customers.

Powerful Business Support Systems

We've designed our Franchise Business Support Systems around you and your Customers. We have a full-time Staff to answer your Toll-Free Calls for you - this frees you up to focus on running your business and it gives your Customers peace of mind and confidence they've found a contractor they can trust to answer the phone. We also serve as your On-Call Marketing and PR Firm. We manage several "top secret" strategies to get you listed on Page One of Google and help get you noticed in the marketplace. You couldn't possibly hire someone to answer your phone calls and manage your marketing for as little as we charge in royalties. And, speaking of royalties - they're some of the lowest around and they decrease with increasing sales.

Branding is EVERYTHING

The LevLane Group
Brand Consultants for KFC and Taco Bell
 

Jack Child and Olive, the Boss, are featured along with nine other entrepreneurs on Entrepreneur.com - "10 Branding Successes (and How They Did It)".  Click Here to view the article, and learn some great tips from some very successful entrepreneurs. As the article says..."no matter what industry you're in, a strong identity will help you stand out with customers."

Testimonials

Here's what our Franchisees have to say about owning a BLACK DAWG SEALCOAT Franchise...

Ron Shattuck / Owner
(Converted his Sealcoating Operations to BLACK DAWG after 20 years in the business)

Pete Christman / Owner
BLACK DAWG SEALCOAT of Merrimack Valley

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